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5 ways production videos can improve your company's customer support

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Vani Aggarwal

8 January, 2024

blog/charlesdeluvio-AT5vuPoi8vc-unsplash.webp In today's fast-paced digital world, customer support is an essential aspect of any business's success. Companies that prioritise excellent customer support can build strong relationships with their customers and increase brand loyalty. One effective way to enhance customer support is by utilising production videos.

These videos can help provide valuable information, troubleshooting, and tutorials to customers, making their experience with your product or service more positive and efficient. In this article, we will explore how production videos can improve your company's customer support and provide some tips for creating effective videos that will delight your customers.


1. Engagement for production videos


The use of video in customer support can greatly increase engagement and improve the customer experience. Here are a few ways video can help:

Personalisation: By using video, customer support representatives can add a personal touch to their interactions with customers. This can help build rapport and improve the customer experience.

Explanations: Videos can be used to provide detailed and easy-to-understand explanations of products, services, or procedures. This can help reduce confusion and frustration for customers and improve their understanding of the issue at hand.

Visual aids: Videos can provide visual aids that make it easier for customers to understand complex concepts or procedures. For example, a video demonstrating how to set up a new device or fix a problem can be much more helpful than written instructions.

Increased engagement: Video content has been shown to increase engagement compared to text-based content. This can help keep customers more interested and engaged in the customer support process.

Increased accessibility: Videos can be made available on-demand, allowing customers to access them at any time and on any device. This can make it easier for customers to find the information they need and improve the overall customer experience.

Overall, the use of video in customer support can greatly improve engagement and the customer experience. By providing personalisation, clear explanations, visual aids, and increased accessibility, video can help companies provide better customer support and improve customer satisfaction.


2. Explanations for production videos


Video is a powerful tool for providing improved explanations in customer support. Here are a few ways video can help:

Clarity: Videos can provide clear and concise explanations of products, services, or procedures, making it easier for customers to understand the issue at hand.

Visual aids: Videos can use visual aids such as animation, diagrams, and demonstrations to explain complex concepts or procedures. This can help customers better understand the information being presented.

On-demand access: Videos can be made available on-demand, allowing customers to access them at any time and on any device. This makes it easier for customers to find the information they need, when they need it.

Reduced confusion: Videos can help reduce confusion by providing step-by-step instructions or demonstrations of a product or service. This can help customers better understand how to use a product or resolve a problem.

Increased engagement: Video content has been shown to increase engagement compared to text-based content. This can help keep customers more interested and engaged in the customer support process.

Overall, video can greatly improve the explanations provided in customer support. By providing clear, concise, and visually engaging explanations, video can help companies provide better customer support and improve customer satisfaction.


3. Accessibility for production videos

Video can greatly improve the accessibility of customer support, providing numerous benefits to both customers and companies. Here are a few ways video can help:

On-demand access: Videos can be made available on-demand, allowing customers to access them at any time and on any device. This can make it easier for customers to find the information they need and improve the overall customer experience.

Multi-lingual support: Videos can be translated into multiple languages, making it easier for companies to provide support to customers who speak different languages.

Increased reach: Videos can be shared on social media or embedded on a company's website, allowing for greater reach and accessibility for customers.

Improved self-service: Videos can be used to provide customers with the information they need to resolve issues on their own, reducing the need for direct interaction with customer support representatives.

Increased efficiency: By providing video support, companies can reduce the time and resources required for customer support interactions. This can result in increased efficiency and cost savings for the company.

Overall, video can greatly improve the accessibility of customer support. By making support available on-demand, providing multi-lingual support, increasing reach, improving self-service, and increasing efficiency, video can help companies provide better customer support and improve customer satisfaction.


4. Reduced support requests for production videos


The use of video in customer support can help reduce the number of support requests, improving the overall efficiency and effectiveness of customer support. Here are a few ways video can help:

Improved self-service: Videos can be used to provide customers with the information they need to resolve issues on their own, reducing the need for direct interaction with customer support representatives.

Better understanding: Videos can provide clear and concise explanations of products, services, or procedures, making it easier for customers to understand the issue at hand and resolve problems on their own.

Reduced confusion: Videos can help reduce confusion by providing step-by-step instructions or demonstrations of a product or service. This can help customers better understand how to use a product or resolve a problem.

Increased efficiency: By providing video support, companies can reduce the time and resources required for customer support interactions. This can result in increased efficiency and cost savings for the company.

Improved knowledge base: Videos can be added to a company's knowledge base, making it easier for customers to find the information they need to resolve issues on their own.

Overall, video can greatly reduce the number of support requests, improving the efficiency and effectiveness of customer support. By providing improved self-service, better understanding, reduced confusion, increased efficiency, and an improved knowledge base, video can help companies provide better customer support and improve customer satisfaction.


5. Self-service for production videos


Video can greatly improve self-service in customer support, providing numerous benefits to both customers and companies. Here are a few ways video can help:

On-demand access: Videos can be made available on-demand, allowing customers to access them at any time and on any device. This can make it easier for customers to find the information they need and improve the overall customer experience.

Improved understanding: Videos can provide clear and concise explanations of products, services, or procedures, making it easier for customers to understand the issue at hand and resolve problems on their own.

Reduced confusion: Videos can help reduce confusion by providing step-by-step instructions or demonstrations of a product or service. This can help customers better understand how to use a product or resolve a problem.

Increased efficiency: By providing video support, companies can reduce the time and resources required for customer support interactions. This can result in increased efficiency and cost savings for the company.

Improved knowledge base: Videos can be added to a company's knowledge base, making it easier for customers to find the information they need to resolve issues on their own.

Overall, video can greatly improve self-service in customer support. By providing on-demand access, improved understanding, reduced confusion, increased efficiency, and an improved knowledge base, video can help companies provide better customer support and improve customer satisfaction.


Conclusion,


Overall, incorporating video into your customer support strategy can improve the customer experience and help reduce support-related costs.

So what are you waiting for? Speak to a Vaak Video Expert today to get your business a production video that will get you clients in no time.
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Vani Aggarwal

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.

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