15 Video Production Trends To Watch Out in 2024

Vani Aggarwal

31 January, 2024

blog/Video-Production_McdZiEY.webp 2024 will mark a new era in corporate video production as the environment constantly changes and influences digital marketing. From professional editing tools to interactive user-generated content, video production services sail through changes as they chase fascinating stories.
Following are the top 15 trends of video production and how significant video marketing plays.

Trend 1: Professional AI Editing Tools
Innovative AI technologies have advanced video creation, enabling companies to create visually appealing content easily.
Trend 2: Video as the primary marketing vehicle
Video changed from a supporting tool to the central aspect of marketing strategy, increasing engagement and brand awareness.
Trend 3: Increasing Use in Marketing Plans
Today, comprehensive marketing strategies involve video at any level because it is an effective strategy for promoting growth in a brand and customer engagement.
Trend 4: User Generated Content
However, authenticity remains crucial in user-generated material that fosters trust and a sense of customer community.
Trend 5: Instructional and Informative Content
Consumers seek value; therefore, instructive and informative films are influential because they provide material that is relevant to the consumers.
Trend 6: Live Video
Live video is instantaneous; it has live contacts and debuts in real-time, including backstage views.
Trend 7: Engagement with Production Companies
Working with creative and knowledgeable professional video production companies is becoming prevalent.
Trend 8: Smartphone Video Creation
Smartphones become the top content production studios, where businesses can quickly develop valuable and recognizable content.
Trend 9: Brand Videos
Brand films welcome growing budgets as companies seek to convey their values, culture and mission more deeply.
Trend 10: Screen Recording Methods
Screen recording tools are everywhere, providing affordable ways of creating educational content such as tutorials, presentations and product demos.
Trend 11: Animated videos
Creating visually appealing animation continues to draw a viewer, which is beneficial in communicating intricate notions.
Trend 12: Social Media Videos
Social media landscapes have become dominated by tailored video content in short-form films, narrative and interactive material.
Trend 13: Explainer videos
Filtered films are needed to simplify complicated subjects and deliver condensed, fascinating information to engage audiences with short attention spans.
Trend 14: Video Ad Creation
As video advertisements develop and become more complex, there is a marked increase in engagement and conversion rates as audiences respond positively to sophisticated, tailor-made announcements.
Trend 15: Product Demo Videos
Product demo films create a rich environment where firms can showcase their products in detail and boost consumer faith.

Importance of Video Marketing in 2024

In the digital landscape, corporate video production plays a pivotal role:
  • Rapid Rise in Mobile Video Consumption: 85% of Internet users in India have already seen it through the consumption of video content on smartphones.
  • Growing Internet Penetration: With the widespread availability of Internet connections even in far-flung areas, online video viewing has grown enormously and thus become a powerful tool for reaching out to different audiences using video marketing.
  • Social Media Dominance: The fact is that Indians are hard to name the least engaged and consuming audience on social media sites like Facebook, Instagram, or YouTube.
  • E-commerce Embracing Video: The e-commerce Industry in India understands the capabilities of video as an influencer to drive purchase decisions. Video format product reviews, demonstrations of products and testimonials from consumers all significantly impact consumer trust and influence brand loyalty.
  • Regional Language Content: Video content in regional languages is essential for businesses to reach more people; hence, India has a diverse linguistic landscape.


 As a result, 2024 will be a constantly changing environment for video production companies, which is critical to recognize.

Are you ready to harness the true potential of video production services for your company in India? Reach out to VAAK, known for developing excellent storylines that naturally resonate with a broad Indian audience. Let us create compelling video content to define your brand’s future.

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.