7 ways animated explainer videos impact your SEO

Ayush Aggarwal

4 January, 2024

blog/WebsiteMock-Up01copy.webp Animated explainer videos are an increasingly popular form of digital content, and for good reason. In addition to being visually engaging and easy to share on social media, animated videos can also have a positive impact on your website's search engine optimization (SEO). In this article, we will explore how animated videos can impact your SEO and why they should be a part of your content marketing strategy.

1. Engagement for animated videos

Video can have a significant impact on your search engine optimization (SEO) efforts. Here are a few ways in which video can increase engagement and improve your SEO:

Video Titles and Descriptions: Creating unique and descriptive video titles and descriptions can help with keyword optimization and increase the visibility of your videos in search results.

Video Sitemaps: Submitting video sitemaps to search engines can help them index your videos more effectively and increase the chances of them appearing in search results.

Video Transcripts: Adding video transcripts to your videos can help search engines understand the content of your videos and improve their ranking in search results.

Video Sharing: Sharing your videos on social media and other platforms can help increase the visibility of your videos and drive more traffic to your website.

Video Embedding: Embedding videos on your website can also help with your SEO efforts by keeping visitors on your site for longer, decreasing bounce rates and increasing engagement.

By incorporating video into your SEO strategy, you can create more engaging content that can drive more traffic to your website, increase customer engagement and ultimately improve your search engine rankings.

2. Time on site for animated videos

Video content can increase the amount of time that visitors spend on your website, which can positively impact your SEO. When visitors spend more time on your website, it signals to search engines that your website is providing valuable and engaging content. This, in turn, can increase your search engine rankings, making it easier for potential customers to find you when they search for keywords related to your business.

Additionally, video content can encourage visitors to explore your website further, leading to increased page views and even increased engagement through comments, social shares, and other interactions. To maximize the impact of video on your SEO, it's important to optimize your video content for search engines by including relevant keywords, descriptions, and transcripts, and using the appropriate video hosting platforms and embed codes.

3. User experience  for animated videos

Video can greatly improve the user experience on your website, which in turn can positively impact your SEO. Here are some ways video can achieve this:

Engaging Content: Video provides a dynamic, visually-appealing way to present information, making it easier for users to consume and understand. This can lead to longer time on site, lower bounce rates, and increased engagement.

Improved User Experience: Videos can be used to demonstrate products, provide tutorials, and answer frequently asked questions, making it easier for users to find the information they are looking for and improving their overall experience on your website.

Increased Social Sharing: If your video is engaging, informative, and share-worthy, it's more likely to be shared on social media, which can drive more traffic to your site and increase your reach.

Better Indexing: Search engines like Google can crawl and index videos, which can help you rank for relevant keywords and drive organic traffic to your site.

Incorporating video into your website's user experience can help improve your SEO by providing engaging content, improving the user experience, increasing social sharing, and better indexing.

4. Content diversity for animated videos

Video content can add diversity to your website's content and help improve your search engine optimization (SEO) efforts. By incorporating video into your content strategy, you are adding a different type of media that can attract more traffic and keep visitors engaged on your site longer. Search engines also consider the amount of time a user spends on a page when ranking it, and videos can keep users on a page longer than text-based content alone. Additionally, having video content can also give you more opportunities to include keywords and improve your site's relevance and authority in the eyes of search engines.

5. Social shares for animated videos

Incorporating video content into your website can increase social shares, as video is more shareable than other forms of content such as text or images. People are more likely to share videos that they find engaging, informative, or entertaining, which can help to boost the visibility of your brand and drive more traffic to your site. Additionally, social media platforms like Facebook, Twitter, and YouTube prioritize video content, so including videos in your social media marketing strategy can also help to increase your reach and visibility online.

Having videos on your website can also encourage visitors to spend more time on your site, which is another factor that can impact your SEO. Google's algorithm rewards websites that provide a good user experience, and longer time on site is one indication that your content is relevant and engaging to your audience.

Finally, adding video content to your website can increase the diversity of your content, which can help to keep your site fresh and interesting for both visitors and search engines. This can improve your site's overall SEO by helping it to rank higher in search results and drive more organic traffic to your site.

6. Video sitemaps for animated videos

Video sitemaps are a crucial component in optimizing video content for search engines, like Google. By creating a video sitemap, you can provide information about your video content, such as the video title, description, and duration, to search engines. This information can help search engines understand the context of the video, and can lead to higher rankings in search results.

Incorporating video sitemaps into your website's structure can also improve the user experience, as it makes it easier for users to find the videos they are looking for. Additionally, by providing a video sitemap, you can encourage search engines to crawl your site more frequently, which can lead to more consistent and up-to-date indexing of your video content.

In summary, improving video sitemaps can play an important role in the impact video has on your SEO by providing information about your video content to search engines, improving the user experience, and encouraging frequent crawling of your site.

7. Backlinks for animated videos

The use of video on a website can impact SEO by increasing the number of backlinks. Backlinks are links from other websites that point to your site, and they can be an important factor in determining the search engine ranking of a page. By creating high-quality and engaging video content, you can attract other websites to link back to your site, which can help to improve your search engine visibility. Additionally, you can also share your videos on social media and other platforms, which can help to increase the number of backlinks to your site.

However, it's important to keep in mind that not all backlinks are equal. Search engines like Google value backlinks from reputable and relevant websites more than those from low-quality or spammy sites. So, in order to get the best results, focus on creating high-quality video content that provides value to your target audience and promotes your brand. Additionally, reach out to other websites and influencers in your niche to ask for backlinks, but be sure to only work with those that align with your brand and target audience.

8. Video optimization for animated videos

Improving Video Optimization is a critical factor in how video impacts your SEO. Optimizing your video content for search engines is essential for increasing visibility and improving organic search rankings. Some best practices for optimizing videos for SEO include:

Proper Titles and Descriptions: The title and description of your video should accurately reflect the content and include relevant keywords that your target audience is searching for.

Transcripts: Adding transcripts to your videos can make it easier for search engines to understand the content, which can improve search visibility.

Video Sitemaps: Creating a video sitemap and submitting it to search engines can help improve the visibility of your video in search results.

Video Embeds: Allowing other websites to embed your video can increase visibility and drive traffic to your website.

Video Hosting: Hosting your video on a reputable video hosting platform can help improve your video's search engine visibility.

By following these best practices, you can improve your video optimization and increase your chances of appearing in search engine results, which can drive more traffic to your website and help improve your overall SEO efforts.


By incorporating video into your SEO strategy, you can improve your site's engagement, user experience, social shares, backlinks, video optimization, user interaction, keyword targeting, and more, all of which can positively impact your SEO.

So what are you waiting for, speak to a Vaak Video Expert today to get your business an animated video that will get you clients in no time. 

Frequently Asked Questions

What are the advantages of animated explainer videos?
Animated explainer videos offer concise communication, increased engagement, simplified complex concepts, and improved brand recall. They effectively convey information in an entertaining and memorable format.

What is the impact of explainer videos?
Explainer videos have a significant impact on audience understanding, brand awareness, and conversion rates. Their visual appeal and storytelling elements captivate viewers, leading to better retention and positive user experiences.

How does video impact SEO?
Video positively impacts SEO by increasing dwell time, reducing bounce rates, and improving overall user engagement. Search engines favor pages with multimedia content, leading to higher rankings. Video transcripts and relevant metadata further enhance discoverability.

What is the role of the explainer video?
The role of an explainer video is to simplify complex ideas, introduce products or services, and engage the audience. It serves as a powerful marketing tool, aiding in brand promotion, product explanation, and effective communication.

What are the specific SEO benefits of incorporating animated videos on a website?
Incorporating animated videos on a website boosts SEO by increasing time spent on the site, reducing bounce rates, and enhancing user experience. Search engines prioritize multimedia content, leading to improved search rankings and visibility. Including video transcripts and relevant keywords further contributes to SEO success.


Ayush is an Executive Producer at Vaak. He writes about Financial Services Marketing and Consumer Investment Preferences. He talks about how individuals and businesses make decisions related to finances and the strategies for Creating and distributing valuable, relevant, and informative content to educate such clients.