Explainer Video vs Corporate Video What’s the Difference

Vani Aggarwal

31 January, 2024

blog/corporate-videos.webp When it comes to the dynamic world of digital marketing, the power of visual content cannot be overestimated. Corporate video production leaves a long-lasting impression on the target audience and gives business people numerous resources to leverage. There are two big players in this field: explainer videos and corporate ones; each has distinguishing features that make it appropriate for achieving specific communication purposes. 

Explainer Videos: A Symphony of Simplicity

In search of a way to simplify complexity, explainer videos appear as short and engaging stories aimed at making complex ideas accessible. These short clips of videos are produced at most 60 to 90 seconds, are created intentionally and are extended with the aim that they introduce a product or service but have been able to at least benefit from an audience as diverse and extensive. Explainer videos can easily share information and they are a vital tool for businesses that seek an effective way of communicating messages about what their business is offering.

Key Features of Explainer Videos: 

  • Clarity and Simplicity: Explainer videos simplify complex ideas so the audience can understand them in minutes.

  • Engaging Narratives: Explainer videos are catching and woven with a thrilling story; they do more than inform people; they try to heal their audience’s attention deficit in under half an hour.

  • Visual Appeal: Explainer videos leverage bright colours, clear images and animations to accentuate visual content, transforming an amorphous data set into a memorable multimedia presentation.

  • Call to Action (CTA): More often, the call to action at the end of explainer videos is an inspiration that leads towards engagement with a practical outcome, such as visiting a website, subscribing, or making a purchase.

Corporate Videos: A Tapestry of Brand Identity

Unlike promotional videos, corporate videos go beyond brevity and cover a much broader spectrum of content. These videos take on the role of narrators of a company’s path, achievements and essence, aiming to strengthen and boost brand identity. From company culture and testimonials to corporate milestones and community participation, corporate videos become the platform upon which a brand tells its story, interconnecting it with various stakeholders.

Key Features of Corporate Videos:

Brand Storytelling: The core of corporate videos is the process of storytelling. By diving into a company’s history, values and milestones, these videos attempt to create an emotional connection, resulting in a favourable aftermath.

Diverse Content: Since time limits do not restrict corporate videos, they allow them to delve into various topics. These videos, whether they concentrate on team dynamics or stories of success and involvement in the community, enable customers to see many faces of the company.

Professionalism: Corporate videos should embody the brand image and have high production values. They are a mirror to reflect the professionalism and dedication of an organization, giving trustworthiness and reliability.

Targeted Messaging: Corporate videos are customized to address specific audiences, allowing businesses to convey targeted messages that resonate with different stakeholders, such as employees, investors, or customers, fostering a sense of belonging.

Explainer vs Corporate Video: Which is Better

The decision between a corporate video or explainer video company in India depends upon the particular goals that any business wants to achieve. There is another group of companies who would instead use corporate videos to establish a strong brand identity, emotions and various aspects of their organization.

Strategic Considerations:

  • Objectives: Clearly define your objectives. Are you creating a new product or trying to build an entire brand story?
  • Target Audience: Know your target audience, what they want and what interests them. Explainer videos appeal to those who wish for quick information, while corporate videos are aimed at an audience that wants to gain more insight into your brand.
  • Message Complexity: Consider how complex your message is. Explainer videos are great for simple concepts; corporate ones work best with complicated stories.
  • Engagement Duration: Figure out the best time to interact. Explainer videos are brief and adjusted to smaller attention spans; corporate ones allow more extended storytelling.
In conclusion, deciding to have a corporate video company or an explainer video company in India largely depends on this balance per your business’s larger objectives. Both formats can be powerful strategic tools in the corporate video production arsenal.

Are you looking for an engaging video to invigorate your brand story? Reach out to VAAK, the top explainer video company in India. Let’s journey to manifest your thoughts and make their mark unerasable in the digital landscape. Let’s create your story together, full of emotions!

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.