How Animated Explainer Videos Can Help You Promote Products & Services
9 January, 2024
Videos are everywhere! We live in a virtual world where everyone is glued to smartphones and laptops. Online businesses, online shopping, and online entertainment are all happening on the internet. Because innumerable people are hardwired to their screens, brands are not taking any chances to promote their products through amazing videos. There are many types of videos that brands make—videos with a story, statistics, or even videos with great actors to promote themselves. One of the most basic yet successful among these are explainer videos.
Explainer animation videos can have a short story explaining what your brand or product is about, briefly display an interesting statistic related to your brand, and have great animations. Explainer animation videos are brilliant for introducing your business ideas to the world, but first, let's understand what an explainer video is.
1. What is an Explainer Animation Video?
An explainer video is a short video that introduces a brand or highlights a brand's service, product, or idea in an efficient yet impactful way.
As the name suggests, explainer animation videos excitingly explain a brand's proposition to attract as much attention as possible. They also help explain complex businesses in simple and engagingly eye-catching flicks that can also feature on various social media platforms to gather a larger audience. Explainer videos are of a particular type. If a brand is trying to introduce themselves or their products and services, or if they want to make a step-by-step guide to product usage, explainer videos can be made for these topics.
For example, Amazon put out an explainer video for their new service, Amazon Go. In the video, they tried to familiarize their audience with a step-by-step guide to using their service.
When Spotify launched in the US, they explained how Spotify works using catchy jazz music and fast and bold animations. This and many other videos by Spotify attracted loads of people to try out their app.
2. How Explainer animation videos can promote your business
We know what explainer animation videos are and what they consist of. Let's see what magic they do out there and how they catapult a brand into the market:
Explainer animation videos portray the brand compellingly. For a brand to skyrocket, it must display itself as the best. Explainer videos can significantly help in this, and they can compellingly portray your brand and ideas. These videos can raise awareness about a problem and how your brand or idea can solve it. Explainer videos can incorporate brilliant animations, music, and other peppy elements to depict your views in a much more exciting way.
Explainer animation videos attract customers and investors. Everyone watches videos, even your target audience and potential investors. If made catchy enough, explainer videos can attract a lot of traffic to your brand. This also goes for grabbing the attention of investors. Investors might get interested in funding your brand after seeing an eye-popping video about your excellent business idea.
Explainer animation videos put your brand on the map. These days, hardly anyone wants to read a long, boring description and story about new brands. Instead, watching an immersive video is much appreciated. They are a great way to make your brand known to thousands of people instantly. Hence, an explainer video encapsulating your brand, its products, and its services can help imprint your brand on the customer's mind.
There is no better initial video for a startup or a brand than an explainer video. This type of video can brief thousands of potential customers about your business and your idea. It represents your brand and explains your concepts in a very entertaining way.
Explainer animation videos certainly give a big push for your thoughts to take flight!
If you are looking for an explainer animation video for your brand, talk to the video experts at Vaak today.
Frequently Asked Questions
How can I use an animated explainer video to market a company's product or service?
Utilize the video to concisely convey key information, showcase benefits, and create an engaging narrative that resonates with your target audience.
What are the advantages of animated explainer videos?
Animated explainer videos offer a visually appealing and concise way to communicate complex ideas, enhance brand recall, and boost viewer engagement.
How can animated videos help your business?
Animated videos can simplify complex concepts, increase audience engagement, and effectively communicate your brand message, ultimately contributing to improved business performance.
How explainer videos can help you generate more leads?
Explainer videos can capture attention, highlight product benefits, and provide a clear call-to-action, driving potential customers to take the next step and become leads.
How do animated explainer videos enhance marketing strategies?
Animated explainer videos add a dynamic and visually engaging element to marketing strategies, making it easier to communicate messages, increase brand awareness, and connect with the target audience.
Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.