Mastering Animation: 7 Expert Tips for Engaging Animated explainer Video Content

Vani Aggarwal

8 January, 2024

blog/afif-ramdhasuma-eTMtdh85TOk-unsplash.webp Creating engaging animated  explainer video content is an effective way to grab your audience's attention and effectively communicate your message. With the rise of social media and digital marketing, animated videos have become an increasingly popular tool for businesses and individuals looking to promote their brand, products, or services.

Whether you're creating a marketing video, instructional video, or explainer video, it's important to focus on engaging your audience and delivering your message effectively. Engaging animated video content can help to build brand awareness, educate your audience, and create an emotional connection with your viewers.

To create engaging animated video content, it's important to keep your audience in mind and deliver a clear message that resonates with them. Use visual storytelling, humor, and emotion to create a narrative that captures their attention and keeps them engaged. And don't forget to use high-quality visuals and sound to enhance the overall viewing experience.

1. Know your audience for animated videos

Knowing your target audience is crucial for creating engaging animated video content that resonates with them and drives your marketing goals. Here are some steps to help you understand your audience:

Demographic data: Gather data on your target audience's age, gender, location, education level, income, and other relevant information.

Psychographic data: Analyze your target audience's interests, values, attitudes, and lifestyle choices.

Behavioural data: Study the ways in which your target audience interacts with your brand, including their purchasing habits, website behavior, and engagement with previous marketing efforts.

Customer personas: Create detailed personas of your target audience based on the data you have gathered, including their goals, pain points, and motivations.

By knowing your target audience, you can tailor your animated video content to their specific needs and interests, making it more engaging and effective. Additionally, understanding your audience will also help you to choose the right platforms and channels to reach them and distribute your video content.

2. Tell a story for animated videos

Telling a story is a powerful way to create engaging animated video content that captures your audience's attention and resonates with them. Here are some tips for crafting a compelling story for your video content:

Identify your message: Decide what message you want to convey through your video and make sure your story supports that message.

Define your characters: Choose characters that are relatable and appealing to your target audience, and make sure they have clear motivations and conflicts.

Create a narrative arc: Start with an introduction that sets the scene and introduces your characters, then build up to a climax and resolution.

Use visual storytelling: Use visual elements, such as images and animations, to help tell your story and reinforce your message.

Emphasize emotion: Tap into your audience's emotions by creating an emotional connection between them and your characters or the story itself.

By using these storytelling techniques, you can create an animated video that not only conveys information but also engages your audience and leaves a lasting impression.

3. Keep it concise for animated videos

Keeping your animated video content concise is essential for capturing and maintaining your audience's attention. Here are some tips for making sure your videos are concise and engaging:

Define your purpose: Identify the key message or idea you want to convey and focus on that.

Know your audience: Consider the attention span and preferences of your target audience when determining the length of your video.

Get to the point: Start with a hook that immediately grabs your audience's attention, and make sure each subsequent segment supports your key message.

Edit wisely: Cut out any unnecessary or redundant information, and focus on the most impactful parts of your story.

Use visuals effectively: Utilize visually appealing and informative graphics, images, and animations to help simplify complex concepts and keep your content engaging.

By following these tips, you can create concise animated video content that delivers your message effectively and keeps your audience engaged.

4. Use visuals for animated videos

Visuals play a critical role in making your animated video content engaging and memorable. Here are some tips for using visuals effectively:

Choose the right format: Decide whether you want to use animation, live-action, or a combination of both, based on the type of content you are delivering and your target audience.

Tell a story: Use visuals to support your message and tell a compelling story that captures your audience's attention.

Make it visually appealing: Use a color scheme and visual design that is aesthetically pleasing and consistent with your brand identity.

Use images and graphics: Utilize images and graphics to break up text-heavy content and simplify complex concepts.

Show, don't tell: Use visuals to demonstrate your points, rather than relying on long blocks of text or narration.

By incorporating strong visuals into your animated video content, you can increase engagement, simplify complex ideas, and leave a lasting impression on your audience.

5. Use humour for animated videos

Humour can be an effective way to engage your audience and create a memorable experience. Here are some tips for incorporating humour into your animated video content:

Know your audience: Make sure you understand your target audience and what type of humour will resonate with them.

Be authentic: The humour in your video should align with your brand's personality and voice.

Use appropriate humour: Avoid using humour that could be offensive or insensitive to your audience.

Timing is key: Make sure the timing of your humor is appropriate and doesn't detract from the overall message of your video.

Mix it up: Don't rely solely on humor; balance it with other elements such as storytelling, visuals, and information.

By incorporating humor into your animated video content, you can create a more enjoyable and memorable experience for your audience and potentially increase engagement with your brand. However, it's important to use humor thoughtfully and appropriately.

6. Incorporate music for animated videos

Music can greatly enhance the mood, atmosphere, and impact of your animated video content. Here are some tips for incorporating music into your animated video:

Choose the right music: The music you choose should align with the tone, style, and message of your video.

Get the right licensing: Make sure you have the proper licenses to use any music you include in your video.

Use music to set the mood: Music can help to establish the emotional tone of your video and enhance the impact of your message.

Balance music and audio: Make sure the music doesn't overpower any dialogue or other important audio in your video.

Use music to create impact: Music can be used to build suspense, create anticipation, and drive home your message.

By carefully selecting and using music in your animated video content, you can create a more engaging and impactful experience for your audience. Just be sure to use music in a way that supports, rather than detracts from, your overall message.

7. Add a call-to-action for animated videos

Adding a call-to-action (CTA) to your animated video content is an effective way to increase engagement and drive desired actions from your audience. A CTA should clearly communicate what you want your viewers to do next, whether it's visiting your website, subscribing to your channel, or making a purchase.

Here are some tips for creating an effective CTA in your video content:

Make it clear: Your CTA should be clear, concise, and easy to understand. Avoid using complex language or overly technical terms.

Make it visually distinct: Use contrasting colors or other design elements to make your CTA stand out on the screen.

Repeat it: Repeat your CTA multiple times throughout the video, especially near the end. This will increase the chances of your viewers taking action.

Use strong language: Use language that motivates and inspires your viewers to take action. For example, instead of simply saying "click here," use "Take the next step now" or "Start your journey today."

By incorporating a clear and effective CTA into your animated video content, you can drive more engagement and achieve your marketing goals.


By following these tips, you can create engaging animated video content that connects with your audience and helps you to achieve your goals.

So what are you waiting for, speak to a Vaak Video Expert today to get your business an animated video that will get you clients in no time. 

Frequently Asked Questions

How do you make a good product explainer video?
Create a compelling product explainer video by defining your target audience, focusing on key benefits, keeping it concise, using high-quality visuals, incorporating a strong call-to-action, and ensuring clarity in both script and narration.

What is an explainer video for a website?
An explainer video for a website is a short, engaging video that introduces a website's purpose, features, and offerings. It serves to quickly inform visitors and increase user engagement, often residing prominently on the homepage.

Is there a free animated explainer video maker without watermark?
Yes, several free animated explainer video makers without watermarks exist, including tools like Powtoon, Biteable, and Animaker. While they offer basic features for free, some advanced functionalities may require a premium subscription.

How do I edit an explainer video?
Edit an explainer video by importing it into video editing software, trimming unnecessary footage, enhancing visuals and animations, adjusting audio levels, adding music or sound effects, and incorporating text or captions. Ensure a smooth flow and maintain a cohesive narrative.

What software or tools do experts recommend for mastering animation in explainer videos?
Experts recommend software like Adobe After Effects, Toonly, Vyond, and Doodly for mastering animation in explainer videos. These tools offer diverse features, allowing for professional-level animations, customization, and flexibility in creating engaging content.

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.