The 5 uses of animation explainer videos in employee recruitment and job postings

Ayush Aggarwal

4 January, 2024

blog/email-3249062__480.webp Animationn Explainer videos are increasingly being used in employee recruitment and job postings to help companies stand out and engage with potential candidates in a more impactful and memorable way. Here are a few ways that video can be used in the recruitment process:

1. Employer branding in explainer videos

Employer branding is an important consideration when using explainer videos in employee recruitment and job postings.Explainer videos allows companies to showcase their culture, values, and work environment in a way that is engaging and interactive for potential job candidates. It also provides an opportunity for employers to highlight the unique aspects of their company, such as benefits, perks, and career development opportunities, which can help attract top talent.

Incorporating video into job postings can also make the recruitment process more efficient and cost-effective, as it can help pre-screen candidates and reduce the time spent on face-to-face interviews. By using video, companies can reach a wider pool of job candidates and increase their visibility as a desirable employer, which can lead to a stronger employer brand and a more competitive advantage in attracting top talent.

2. Job postings in explainer videos

Using explainer videos in job postings is a great way to enhance the recruitment process and showcase a company's employer brand. Videos can be used to give potential candidates a behind-the-scenes look at the company culture and the day-to-day work environment, which can help to attract the right candidates and make the company stand out from its competitors. Videos can also be used to explain the responsibilities of a particular role and provide a more in-depth look at what the job entails. Additionally, explainer videos can be used to showcase the benefits of working for the company, such as opportunities for growth, professional development, and work-life balance. By providing a more engaging and interactive experience for potential candidates, companies can increase the chances of attracting the right talent for their organization.

3. Virtual tours in explainer videos

Virtual tours can be used in the use of explainer videos in employee recruitment and job postings to give potential candidates an inside look at the company and its work environment. This can help to attract top talent and give them a better understanding of what it would be like to work at the company. The virtual tour can include different departments, the office, the facilities, and the culture of the company. This can give candidates a more comprehensive understanding of what it would be like to work at the company, and help to make the recruitment process more efficient by allowing candidates to get a better sense of the company before applying.

4. Employee testimonials in explainer videos

Employee testimonials are a powerful tool for companies to showcase the positive aspects of their workplace and help potential employees better understand the company culture, working environment, and the experiences of current employees. Testimonials can be in the form of short video clips, interviews with employees, or written quotes. They can be shared on the company's career page, on social media, or through job postings to give candidates a more well-rounded view of what it's like to work for the company. Additionally, employee testimonials can help to build trust and credibility with job candidates, making them more likely to apply for a job or take an interest in the company. By highlighting employee satisfaction and experiences, companies can differentiate themselves from competitors and attract top talent in the job market.

5. Interviews in explainer videos

Interviews in explainer videos form can be a valuable tool in the employee recruitment and job postings process. They provide potential candidates with a glimpse of the company culture, work environment, and the expectations of the role they are applying for. Explainer Video interviews can also help save time and increase efficiency by allowing recruiters and hiring managers to screen candidates before inviting them for in-person interviews. Additionally, video interviews can provide a more personalized and engaging experience for job applicants, helping to build a positive image of the company and increase the likelihood of attracting top talent.


In conclusion, video is a powerful tool in employee recruitment and job postings, allowing companies to showcase their brand, culture, and opportunities in a more engaging and memorable way, and helping to attract the best candidates for the role.

So what are you waiting for, speak to a Vaak Video Expert today to get your business an animation explainer video that will get you clients in no time. 


Frequently Asked Questions

How can animated explainer videos enhance employee recruitment efforts?
Animated explainer videos make job opportunities more appealing by visually showcasing company culture, benefits, and career growth. They engage potential candidates, effectively conveying the unique aspects of the workplace and attracting top talent.

What are the key benefits of using animation in job postings and recruitment campaigns?
Animation in job postings and recruitment campaigns captures attention, communicates information more dynamically, and stands out in a crowded market. It helps create a memorable impression, increasing the likelihood of qualified candidates exploring job opportunities.

Are there specific industries that find animated explainer videos more effective for attracting talent?
Industries that emphasize creativity, technology, or innovation, such as tech, creative, or start-up sectors, often find animated explainer videos more effective. These industries benefit from the visually engaging nature of animation to highlight their dynamic work environments.

How do animated videos contribute to a positive employer brand image during recruitment?
Animated videos showcase a company's values, work culture, and employee experiences, fostering a positive perception among potential candidates. They create an engaging narrative that communicates a company's commitment to a supportive and innovative workplace.

Are there examples of successful companies using animated explainer videos for recruitment purposes?
Several successful companies, such as Google, Dropbox, and Spotify, have utilized animated explainer videos in recruitment. These videos effectively convey their unique work cultures, perks, and growth opportunities, contributing to their appeal among job seekers.

Ayush is an Executive Producer at Vaak. He writes about Financial Services Marketing and Consumer Investment Preferences. He talks about how individuals and businesses make decisions related to finances and the strategies for Creating and distributing valuable, relevant, and informative content to educate such clients.