How to increase viewer engagement in videos by nearly 200% using text and images

Ayush Aggarwal

15 June, 2023


Table of Contents:

The Influence of Graphics and Text in Videos
Text and Graphics Placement in a Strategic Way
Selecting Typefaces and Typography
Text and Graphics Animation
Developing Captivating Headlines and Lower Thirds
Conclusion: The Significance of Graphics in Video Storytelling

In order to effectively tell a story, interest the viewer visually, and deliver information, text and visuals are essential components of video creation. Your movies may reach new heights when you employ text and visuals creatively and intelligently. We'll look at several efficient methods in this post-production tutorial for adding text and images to your movies.

The Influence of Graphics and Text in Videos

Words have the ability to enlighten, uplift, and enthral. They work in unison to produce a potent synergy that makes an effect on your audience that lasts." - Vaak Design Group

Text and images add important background information, reaffirm important points, and improve your movies' aesthetic appeal. They are useful for a number of things, such as:

Introducing the subject or concept of the video putting crucial details on display, such captions, subtitles, and titles highlighting important details or data displaying watermarks and logos as examples of branding aspects
Using dynamic text and visuals to add visual appeal and creativity

Text and Graphics Placement in a Strategic Way

It's important to think about where text and images go within the video frame before adding them. The following are some rules to abide by:
Hierarchy: To guarantee that crucial information catches readers' attention, place it in a prominent location. To create a distinct hierarchy for text and visual components, use font size, colour, and placement.
Composition: Take into account the video frame's overall composition and make sure that the text and visuals enhance rather than detract from the visual aspects. To keep the composition visually balanced, leave adequate white space.
Timing: Align the length and look of text and visuals with the video's beat and cadence. Refrain from providing too much information to the audience at once.
See our piece on Why Is Video the Secret Weapon for SaaS Companies for advice on video marketing.

Selecting Typefaces and Typography

Fonts and typography have a big influence on how visually appealing and readable text appears in films. When selecting typefaces, take into account the following factors:

Legibility: Make sure the text is clearly legible, especially on tiny displays, by giving it top priority. Keep your typefaces simple; they might make it harder to understand.
Consistency: To establish a unified visual style for your film, stick to a consistent font selection throughout. Make sure the font selections complement the overall look and feel of your brand.
Contrast: To guarantee readability, make the text and backdrop stand out from one another. Avoid low contrast combinations and stick to complementary colour schemes.

Text and Graphics Animation

Videos' text and images come to life and become more dynamic with animation. Take into account these animation strategies to draw in viewers:

Entrance Effects: Use eye-catching entrance animations, such fades, slides, or pops, to introduce text and visuals. This highlights the content and creates more visual interest.
Changes: Keep your movie flowing smoothly by blending between various text and visual components with ease. To improve the visual appeal, use imaginative transitions or subdued animations.
Keynoting: To animate text and visuals and make them move, scale, or alter over time, use keyframing techniques. This is very useful for emphasising certain material or adding visual components to stories.

Developing Captivating Headlines and Lower Thirds

Lower thirds and titles are crucial components for setting the scene, introducing speakers, and establishing important themes. Take into account the following advice while crafting captivating lower thirds and titles:

Design: Create eye-catching bottom thirds and title cards that complement the visual style of your company. Employ eye-catching hues, typefaces, and images that are yet readable.
Organise data in a hierarchical manner, giving priority to the most important aspects. Employ a blend of font types and sizes to provide a distinct visual hierarchy.
Animation: To give your titles and bottom thirds more visual dynamism, add small motions to them. Think about using transitions or motion graphics that complement the aesthetic of your brand and provide visual appeal.
See our post on the "5 Essential Tips for FMCG Video Marketing in 2022" for advice on FMCG video marketing.

The Significance of Visuals in Video Narration

Videos can effectively express their stories visually with the use of graphics. They are able to concisely and captivatingly communicate intricate ideas, information, or stories. Take into account adding these visuals:

Infographics: Infographics are a visually appealing and easily comprehensible way to display statistical data, processes, or comparisons.
Icons and Symbols: Use icons and symbols to symbolise ideas or concepts. They provide visual clues that improve understanding and give your films a more appealing appearance.
Charts and Graphs: Present trends, patterns, or numerical data using charts and graphs to help readers quickly understand complicated material.


You may improve the visual appeal of your films, draw in viewers, and clearly communicate your message by skillfully combining text and images. You may make captivating films that stick in people's minds by using intelligent font selections, clever animation, smart positioning, captivating titles, and low-thirds.

Make your films glow by contacting Vaak Creatives today to learn more about our expert video creation services.

Ayush is an Executive Producer at Vaak. He writes about Financial Services Marketing and Consumer Investment Preferences. He talks about how individuals and businesses make decisions related to finances and the strategies for Creating and distributing valuable, relevant, and informative content to educate such clients.