Motion Graphics Animation

mFilterit, a well-known ad fraud detection company, comissioned Vaak to create a 90-second motion graphics explainer video. The video aims to show how effective mFilterit's ad fraud product is and what makes it unique. The video has a techie look and feel, aimed at a US audience. Its story explains the intricacies of ad fraud and how mFilterit's product can detect and prevent it efficiently and effectively. The visuals illustrate the product's functionality, emphasising its key features and benefits. The final product is a high-quality animation video that exceeds client's expectations and presents the ad fraud detection product in an engaging and easy-to-understand way.

  • Style: Motion Graphics Animation
  • Industry: Info-Tech, Cybersecurity: Ad Fraud Protection
  • Length: 0:01:30


To create a relatable and engaging video that would capture the audience's attention from the very beginning. Craft a message that would communicate the product's key benefits to the target audience. Given the complexity of the technology involved, the team had to make sure that the message was conveyed in a clear and concise manner, within a 90-second time frame. Create a visually engaging and arresting video. Look and feel alignes with the company's overall branding and messaging.

She how
  • +90% Designing
  • +90% Commitment
  • +90% Creativity


  • Explaining complex technology: Our product is built on cutting-edge technology that is complex to explain. We need to break it down into bite-sized chunks that are easy to understand, without oversimplifying it
  • Capture people's attention and create an emotional connection, craft a story that is both compelling and relevant to our audience, while highlighting the unique benefits of our product
  • Video needs to be consistent with our brand guidelines, using the right colors, fonts, and visual elements to create a cohesive look and feel that aligns with our overall brand image.


  • Engaged in multiple conversations with the product team to gain a deep understanding of the target audience, This allowed us to tailor our approach to best meet their needs and desires.
  • Tech writers crafted an engaging and compelling story including distilling the key problem at the heart of the story and building the narrative around it
  • Created multiple style frames that helped to establish the look and feel of the final product
  • Created a smooth and seamless flow throughout the final product.