6 ways to write a great script for your animation explainer video

Vani Aggarwal

9 January, 2024

blog/image1_1.webp Who doesn't like an immersive and gripping animated video?
It offers us an opportunity to express our ideas in endless ways. Animation videos are a pure product of human imagination and hence can pack a lot of unique visuals, which is simply not possible in a life-like documentary.
Animation explainer videos are an excellent means to promote almost any product that the company is selling or to promote the company itself in an out-of-the box and impactful way.
Every animation video should follow a structure and a narrative. Hence, scripting before making any commercial video is critical yet essential. It is the stage that lays the foundation of the video, and it shows the team the story, narrative, emotion, action, and impact of the video. The video can exponentially improve with the help of a well-written script because it will keep the team focused and streamlined while visualizing and animating.
There are a few basic ways to write a compelling script and turn it into a great video, especially animated videos.

Script Concept and Core

First things first, identify and focus on what the core message of your video is. Brainstorm, ideate, and discuss the idea with your colleagues, then narrow it down. Organizing yourself like this will help to nail the critical message and structure your narrative for the video.

Script Structure

Plan your video by writing pointers for how it will start, what it will contain in the middle, and how it will end. Start by writing a short piece containing an outline to focus on the critical message.

Less is more

While writing for a video, one may get in the flow and write a bit too much. You need to keep the script short and to the point, keeping the core in mind. Include only the information that is important, and for the rest, let the visuals do the talking.

Spend time creating a hook

Devote time to the first 5 seconds of the video. That's the hook of the tape, and it will encourage the viewer to watch till the end. Use clever action words in short sentences to bring life to the beginning of the video.

Writing enough drafts to polish the script

Write your first rough draft and discuss it with the rest of the team. Revise the script based on the look and feel of the animation, and finish the final draft of the hand. Don't hesitate to rewrite, rejig, and redo the structure or lines to make the script stellar.

Call to Action

Don't forget to add a relevant yet exciting call to action in the script to help viewers take the next step. It can be visiting a website, clicking a button, or filling out a form, and this critical step can make the video functional in the brand's marketing journey.
So, what are you waiting for? Get going and craft that crisp animation. Speak to Vaak's Animation Team to get started on an animation script for your brand and business.

**How do you write a good explainer video script?**
Craft a concise and compelling narrative, focus on key messages, and incorporate a clear call-to-action to engage viewers effectively.

Frequently Asked Questions

How do you write an animated video script?
Combine vivid descriptions with concise dialogue, ensuring a seamless integration with the animation's visual elements and maintaining a cohesive storytelling flow.

How do you write an interesting video script?
Infuse the script with engaging hooks, relatable scenarios, and a captivating storyline that keeps viewers intrigued from start to finish.

How do you write a script for a movie explanation video?
Break down complex movie concepts into digestible segments, emphasizing key plot points and maintaining a narrative that captivates the audience.

How can I tailor the script to match the visual elements of the animation?
Ensure script details complement the animation style, pacing, and overall visual aesthetic, creating a harmonious and cohesive viewing experience.

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.