A Comprehensive Guide to Animated Explainer Video Essentials

Ayush Aggarwal

4 January, 2024

blog/animation_guide.webp Animation explainer videos are animated visual representations of a story, concept, or idea. They use a combination of illustrations, graphics, and sometimes voice-overs to bring the story to life. Animation videos can be used for various purposes, including entertainment, education, and marketing.

There are different types of animation videos, including 2D animation, 3D animation, stop-motion animation, and motion graphics. Each type of animation has its own unique style and technique, and is best suited to different purposes and applications.

Understanding what are 2D animated videos

2D animation is a form of animation that involves creating characters, objects, and backgrounds in two dimensions, with a flat appearance. Unlike 3D animation, which creates a more lifelike and three-dimensional appearance, 2D animation has a more stylized and simplified look.

2D animation is typically created using software such as Adobe Flash, Toon Boom, or Anime Studio. The process involves creating individual drawings or frames that are then played back in sequence to create the illusion of movement.

2D animation has a long history in animation, dating back to the early days of hand-drawn cel animation in the 1900s. Today, 2D animation is still widely used in various forms of media, including film, television, and video games.

One of the main advantages of 2D animation is its simplicity and versatility. 2D animation can be used to create a wide range of styles, from traditional cel animation to more abstract or stylized forms of animation. 2D animation is also relatively inexpensive compared to 3D animation, making it a popular choice for many independent animators and small studios.

Overall, 2D animation is a powerful tool for storytelling and visual communication, and continues to play a significant role in the world of animation.

Understanding what are 3D animated videos

3D animation refers to the process of creating animated objects, characters, and environments in a three-dimensional digital space. Unlike 2D animation, which has a flat appearance, 3D animation creates a more lifelike and three-dimensional look by adding depth and perspective to objects, characters, and environments.

3D animation is created using specialized software such as Autodesk Maya, Blender, or 3D Studio Max. The process involves creating three-dimensional models of characters, objects, and environments, and then rigging these models with digital bones and controls to allow for smooth, realistic movement.

Once the models are rigged, the animator can use keyframe animation to specify the movement of each element at specific points in time. This allows for highly complex and realistic movement that is not possible with 2D animation.

3D animation is widely used in film, television, video games, and other forms of media. It is often used to create photo-realistic environments and characters, and is also used for special effects, simulation, and visualization in fields such as architecture, engineering, and product design.

One of the main advantages of 3D animation is its realism and versatility. With 3D animation, it is possible to create a wide range of styles, from photorealistic characters and environments to stylized and abstract forms of animation.

Overall, 3D animation is a powerful tool for storytelling and visual communication, and continues to play a significant role in the world of animation and media.

What are Stop-motion animated videos?

Stop-motion animation is a technique used in animation that involves taking individual photographs of objects or puppets, and then playing back those photographs in rapid succession to create the illusion of movement.

In stop-motion animation, objects or puppets are physically manipulated and repositioned frame-by-frame, with a new photograph taken after each adjustment. This allows for highly detailed and intricate movements that can be difficult or impossible to achieve with other animation techniques.

Stop-motion animation has a long history, dating back to the early days of animation in the late 1800s and early 1900s. Some of the earliest stop-motion animation was created using clay or plasticine figures, which were moulded and reshaped for each frame.

Today, stop-motion animation is still widely used, although many animators now use digital cameras and computer-controlled lighting to capture the frames. Stop-motion animation is also often combined with computer-generated imagery (CGI) to create highly complex and detailed animation sequences.

Stop-motion animation has a unique, tactile quality that sets it apart from other forms of animation. It is often used to create highly imaginative and fantastical worlds, as well as to bring inanimate objects to life.

Overall, stop-motion animation is a versatile and captivating form of animation that continues to be popular among animators and audiences alike.

What are motion graphics videos?

Motion graphics is a form of digital animation that combines graphics, typography, audio, and video to create dynamic and engaging visual content.

Motion graphics are typically created using specialized software such as Adobe After Effects, Apple Motion, or Maxon Cinema 4D. The process involves designing and animating graphic elements such as logos, type, and illustrations, and then combining those elements with video footage, music, and sound effects to create a cohesive and engaging visual experience.

Motion graphics can be used for a wide range of purposes, including TV commercials, film title sequences, product demos, corporate presentations, and more. It is often used to create eye-catching and memorable visuals that help to convey information and messages in an engaging and effective way.

One of the key advantages of motion graphics is its ability to effectively communicate complex information and ideas in a visually compelling and memorable way. Motion graphics can also help to convey brand messaging and reinforce brand identity, as well as create emotional connections with audiences through the use of music, sound effects, and other audio elements.

Overall, motion graphics is a powerful tool for visual communication and continues to be widely used in the world of advertising, film, and media.


Animation videos are effective because they allow creators to bring ideas to life in a unique and engaging way. They can be used to communicate complex concepts in an easy-to-understand manner, and can help businesses, educators, and entertainers reach their target audience in a memorable and impactful way.

So what are you waiting for, speak to a Vaak Video Expert today to get your business an animated video that will get you clients in no time. 

Frequently Asked Questions

What are the essential elements of an animated explainer video?
Essential elements include a clear script, engaging visuals, a compelling narrative, a distinct call-to-action, and appropriate music or sound effects. Conciseness and simplicity are crucial for effective communication.

How do I choose the right animation style for my explainer video?
Consider your target audience, brand identity, and the nature of your message. Styles range from 2D and 3D animation to motion graphics. Select a style that aligns with your content and resonates with your audience.

Are there specific software tools recommended for creating animated explainer videos?
Popular software tools for creating animated explainer videos include Vyond, Powtoon, and Adobe After Effects. Choose based on your skill level, project requirements, and desired features.

What is the ideal length for an animated explainer video?
Keep it concise, ideally between 60 to 90 seconds. Focus on the core message to maintain viewer interest. Longer videos may lead to disengagement.

How can I script an animated explainer video effectively?
Craft a clear, concise script with a compelling narrative. Identify the problem, propose a solution, and end with a strong call-to-action. Use simple language, maintain a conversational tone, and ensure synchronization with visuals for optimal impact.


Ayush is an Executive Producer at Vaak. He writes about Financial Services Marketing and Consumer Investment Preferences. He talks about how individuals and businesses make decisions related to finances and the strategies for Creating and distributing valuable, relevant, and informative content to educate such clients.