Maximizing Impact: How Animated Explainer Videos Elevate Company Presentations and Pitches

Vani Aggarwal

4 January, 2024

blog/Animation_explainer_videos_VAAK_marketing-automation.webp Unlock the potential of your company presentations and pitches with our latest blog, "Maximizing Impact: How Animated Explainer Videos Elevate Company Presentations and Pitches." Discover the key insights on leveraging animated explainer videos to captivate your audience, enhance engagement, and leave a lasting impression. Elevate your communication strategy and learn how these dynamic visual tools can make a significant impact on your business success.

Simplifying complex ideas for animated videos

Simplifying complex ideas for animated videos in company presentations and pitches can be done by following these steps:

Identify the key message: Start by figuring out what you want your audience to understand or take away from the presentation.

Break down the concept into smaller parts: Divide the complex idea into smaller, more manageable chunks that are easier to understand.

Use visual aids: Utilize graphics, illustrations, and animations to help explain the idea. This can include charts, diagrams, and simple animations.

Use analogies: If the complex idea is difficult to grasp, try to explain it using a familiar concept or analogy. For example, if you're explaining a new technology, you could compare it to something that your audience is already familiar with.

Keep it simple: Use clear and simple language and avoid using technical jargon. The goal is to communicate the idea effectively, not to impress your audience with your vocabulary.

Use storytelling: Tell a story that is relevant to the concept and helps explain it in a way that is engaging and memorable.

Test and iterate: Show your animated video to a test audience and get feedback. Use their feedback to refine the animation and make sure it effectively communicates your key message.

By following these steps, you can create animated videos that effectively simplify complex ideas and help your audience understand them.

Engaging the audience for animated videos

Engaging the audience for animated videos in company presentations and pitches can be done by following these tips:

Make it interactive: Encourage your audience to participate in the presentation by asking questions, conducting surveys, or inviting them to take part in interactive activities.

Use humor: Humor can be an effective tool to capture and retain the audience's attention. Use humor judiciously and make sure it aligns with the overall tone of the presentation.

Use vivid visuals: Use bright, colorful graphics and animations that catch the audience's eye and keep them engaged.

Tell a story: People are naturally drawn to stories, and a well-crafted story can be an effective way to engage your audience and explain complex ideas.

Use familiar elements: Incorporate familiar elements, such as pop culture references, into the presentation to help the audience connect with the content.

Keep it relevant: Make sure the content is relevant to your audience and addresses their needs or interests.

Use varied pace and rhythm: Mix things up by alternating between fast-paced and slow-paced sections, and by varying the rhythm of the presentation.

By following these tips, you can create animated videos that engage your audience, keep them interested, and help them understand complex ideas.

Conveying emotions for animated videos 

Conveying emotions in animated videos for company presentations and pitches can be done by following these tips:

Use body language: Pay attention to the body language and movements of the characters in the animation. For example, slouching can convey disappointment, while upright posture can convey confidence.

Use facial expressions: Facial expressions are a powerful tool for conveying emotions. Make sure the characters in the animation have expressive faces that show happiness, sadness, anger, fear, or any other emotions you want to convey.

Use voice acting: Voice acting can greatly enhance the emotional impact of an animation. Use voice actors who are skilled in conveying emotions through their voice and inflection.

Use music: Music can be a powerful tool for conveying emotions. Choose music that supports the mood and emotions you want to convey, whether it's upbeat and energetic, or slow and melancholic.

Use color: Color can also be used to convey emotions. For example, warm colors like red and orange can convey excitement, while cool colors like blue and green can convey calmness.

Use symbolism: Use symbols and metaphors to convey emotions in a subtle and impactful way. For example, you can use a storm cloud to symbolize anger or frustration.

Show, don't tell: Don't simply tell the audience how a character is feeling. Instead, show them through the animation and the elements mentioned above.

By following these tips, you can create animated videos that effectively convey emotions and help your audience connect with the content in a more meaningful way.

Making a lasting impression for animated videos in company presentations and pitches


Animated videos can be a valuable tool for companies looking to effectively communicate their message during presentations and pitches. By simplifying complex ideas, engaging the audience, conveying emotions, and making a lasting impression, companies can help to ensure the success of their presentations and pitches.

So what are you waiting for, speak to a Vaak Video Expert today to get your business an animation explainer video that will get you clients in no time.

Frequently Asked Questions

What are the benefits of having explainer videos for your business?
Explainer videos enhance brand awareness, simplify complex concepts, and increase customer engagement. They improve conversion rates, boost website traffic, and provide a versatile marketing tool suitable for various platforms.

How does having animated videos on the website help in customers' buying decisions?
Animated videos on a website captivate and inform visitors, fostering a better understanding of products or services. This clarity builds trust, influences buying decisions, and ultimately improves the overall user experience.

What are explainer videos used for?
Explainer videos serve multiple purposes, including product or service introduction, educational content, marketing, and improving communication. They are versatile tools used to convey information in a concise and engaging manner.

How do I make a business explainer video?
To create a business explainer video, outline key messages, storyboard scenes, choose appropriate visuals, incorporate narration or voiceovers, and edit for clarity. Utilize video editing software and consider professional assistance for a polished result.

What key elements should be included in an animated explainer video for a company pitch?
A company pitch animated explainer video should include a clear value proposition, a problem-solution narrative, engaging visuals, a call to action, and branding elements. It should be concise, compelling, and tailored to resonate with the target audience.

Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.